According to the International Institute of Business Analysis (IIBA), Data Analysis is believed to be a subset of Business Analysis.
Business Analysis provides a perspective and framework to conduct Data Analysis. It also helps in focusing on a research area, scope of the data, collection of data and its analysis. Therefore, Business Analysis activities are performed to communicate the results of Data Analysis and facilitate the implementation of informed business decisions.
This viewpoint is taken since many skills and competencies used in business analysis are equally important when performing data analysis work.
The white paper outlines few examples of how a profound business analysis helped in reaping rich business insights through data.